Swedish firm Truecaller this week achieved a significant milestone with its number of monthly active users of service reaching over 350 million. India is one of the largest markets for the company and it has been growing at a staggering pace here, which also highlights how big a problem spam is in the country.
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Nami added that the company strategy has always been to listen and speak to users. “Always thinking about what we can do better, how can we be better. That has been like overarching for the whole app , in the experience and try to make it as simple as possible for everyone to use true color and get benefits out of Truecaller.”
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Separately, today's marketing landscape is very noisy, it is hard to stay ahead of customers changing preferences for engagement. And if you can catch a customer's attention, how do you provide something different that will make them want to engage with and buy from you? CNBC-TV18 spoke to Sonia Khurana, Chief Operating Officer and Unny Radhakrishnan, CEO at Digitas India to discuss key challenges faced by digital marketing leaders and what is the strategic roadmap for marketers to boost their brand's performance in 2023.
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