Shah Rukh’s son Aryan to launch premium vodka D’YAVOL in India

The first product offering of the brand will be D’YAVOL Vodka.

According to Khan, the three spent five years conceptualising and building the brand and also choosing the product it would offer. Singh and Blagoeva are Khan’s family friends-turned-business partners.

Even though the brand will offer vodka as the first product, it plans to launch other beverages and apparel lines with limited edition collections soon. According to the founders, each product will be a mix of heritage and exceptional quality, designed to heighten the user experience.

“We wanted to create a brand that is age-agnostic, extremely high quality and is relatable and cool,” TOI.com quoted Khan as saying.

D’YAVOL, which is imported from Poland, is available in Maharashtra for Rs 5,000, in Goa for Rs 4,000 and in Karnataka for Rs 6,500, Mint reported. Soon, the brand will be available in Delhi, and the top cities of Haryana, Uttar Pradesh, Telangana and West Bengal. The product will compete with Bacardi’s Grey Goose and LVMH’s Belvedere.

Slab’s apparel collection is likely to hit the market by March-April 2023.