In 1995, an era long before sportsmen were a staple on every television screen, a 22-year old Sachin Tendulkar signed the dotted line on a contract that immortalised him as a brand. The Rs 45-crore record-breaking deal with World Tel was orchestrated by Tendulkar’s close friend, and the man who redefined celebrity management, Mark Mascarenhas. The five-year deal, the likes of which had never seen before, opened several doors not only for the Master Blaster but for every cricketer that followed.
First Published: Apr 23, 2023 3:53 PM IST
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