Bajaj Auto, one of India's leading two-wheeler manufacturers, has been making headlines lately for its strategic partnerships and innovative products. One of the most anticipated products is the result of Bajaj's partnership with British motorcycle brand Triumph. The two companies announced their collaboration first in 2017, and now after years of development, they are finally ready to unveil their first joint product on June 27 in London.
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But that is not all - Bajaj and Triumph have big plans. According to him, they plan to launch multiple products under their partnership in Q2FY24 in India. This could mean a range of new motorcycles catering to different segments of the market, potentially including electric vehicles.
Speaking of electric vehicles, Bajaj Auto has also been making strides in the EV space. Bajaj has already launched the Chetak electric scooter in India, and now they are gearing up to release multiple e-2Ws (electric two-wheelers) under the Chetak brand. These vehicles are expected to be stylish and affordable, aimed at the growing market of urban commuters who want an eco-friendly mode of transportation.
But it's not just e-2Ws that Bajaj is working on - they are also developing e-3Ws (electric three-wheelers) for both passenger and cargo use. According to Rajiv Bajaj, these vehicles could be launched any day now, indicating that Bajaj Auto is ready to take on the challenge of electrifying the commercial vehicle segment as well.
With partnerships with iconic brands like Triumph and a focus on developing electric vehicles, Bajaj is aiming to become a major player in the global two-wheeler market.
For more details, watch the accompanying video
(Edited by : Abhishek Jha)
First Published: Apr 21, 2023 12:06 PM IST
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