Nykaa Pink Friday Sale sees over 400 orders every minute as beauty shoppers can't keep calm

A slew of the brand offers led to Nykaa clocking a growth of 34 percent in unique visitors from 4.3 million on last year’s Day 1 to 5.8 million this year. Among categories that did well compared to regular days, purchases of make-up, skincare and haircare rose dramatically by 14X, 12X and 9X respectively.

Nykaa added that 57 percent of the purchases were made by shoppers from Tier 2 and Tier 3 cities collectively. Besides metros, the highest orders came from Lucknow, Chandigarh, Ghaziabad, Jaipur, Guwahati and Jammu.

“The phenomenal consumer response to our Pink Friday sale on Day 1, right after a successful festive season, reiterates our leadership in beauty. Along with unique deals, our unparalleled curations and interactive experiences such as Watch and Buy have driven extremely high engagement,” a Nykaa spokesperson said.

The firm added that because of the ongoing wedding season, the sale saw luxury brands and make-up being scooped off at a significantly higher rate than non-sale days.

“With deals across categories offering up to a whopping 50% off on top brands, Nykaa also has exciting price drops and flash sales every day,” it said.