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Simply Speaking: Brands are born inside

Simply Speaking: Brands are born inside

Apr 25, 2023 7:43 AM IST

Marketing Mocktail: From heart to cart — emotional drivers of shopping explained

Apr 25, 2023 7:38 AM IST

Weekly Shorts: Nano influencers - cost-effective partnership for D2C brands as the influencer rates rise

Apr 24, 2023 5:06 PM IST

Bookstrapping | Fit at any age: A practitioner’s guide

Apr 24, 2023 2:52 PM IST

Bookstrapping: All The Lives We Never Lived by Anuradha Roy

Apr 24, 2023 2:46 PM3 Min(s) Read

Simply speaking: What is viral is not always vital

Apr 24, 2023 2:44 PM6 Min(s) Read

RRR to Baahubali: South Indian cinema gets more and more popular in Jammu and Kashmir

Apr 24, 2023 2:38 PM9 Min(s) Read

Brands should go beyond tokenism and be more queer-friendly, say LGBTQIA influencers

Apr 24, 2023 2:32 PM7 Min(s) Read

Storyboard18: Truecaller founder Alan Mamedi on reaching 350 million active users worldwide

Apr 22, 2023 10:05 PM2 Min(s) Read

Canon to launch surveillance systems, broadcasting cameras, remote printing systems, says CEO

Apr 15, 2023 6:26 PM2 Min(s) Read

Coca Cola investing in key passion points for their sparkling brands

Apr 7, 2023 5:17 PM2 Min(s) Read

Dream11's new campaign 'Sab Khelenge' has a 3 Idiots reunion

Apr 1, 2023 1:12 PM3 Min(s) Read

Marketing Mocktail: Brand as rubber band — Brand extensions explained

Mar 30, 2023 10:17 PM4 Min(s) Read

Weekly Shorts: Influencer marketing brand and influencer growth Q1, 2023

Mar 30, 2023 10:11 PM2 Min(s) Read

Bookstrapping: The Story of Art Without Men by Katy Hessel

Mar 30, 2023 10:04 PM3 Min(s) Read

Storyboard18 | Strategic timeout in WPL is a powerful association, says Ceat CMO

Mar 25, 2023 3:37 PM2 Min(s) Read

Marketing Mocktail: The purpose of Brand Purpose explained!

Mar 21, 2023 6:51 AM5 Min(s) Read

Weekly Shorts: How brands can use influencer marketing for Ramzan campaigns

Mar 19, 2023 7:52 PM7 Min(s) Read

Storyboard18 | Savlon onboards Sachin Tendulkar as its hand ambassador

Mar 18, 2023 7:06 PM2 Min(s) Read

Storyboard18 | Key insights from Mobile World Congress on how tech will impact business in coming days

Mar 12, 2023 2:47 PM2 Min(s) Read

MIB issues clarification; 26% FDI limit does not apply to OTT platforms streaming digital feed of TV news channels

Mar 11, 2023 12:04 PM2 Min(s) Read

Storyboard18 | TCS looks at sponsorships that gives business subjective, core values

Mar 4, 2023 4:40 PM2 Min(s) Read

Piramal Finance's Arvind Iyer: Building a brand has become democratic, which wasn't the case 15 years ago

Feb 26, 2023 12:10 PM6 Min(s) Read

India market to double in size in next 3-4 years, says EssenceMediacom CEO

Feb 25, 2023 3:29 PM1 Min(s) Read

How Jaaved Jaaferi wrote and danced his way into Indian advertising history

Feb 25, 2023 8:19 AM5 Min(s) Read

How small and mid-sized Indian ad agencies find their mojo, and grow

Feb 23, 2023 4:58 PM5 Min(s) Read

Bookstrapping: India's pathways to success by Ganesh Natarajan and Ejaz Ghani

Feb 23, 2023 7:04 AM3 Min(s) Read

Simply Speaking: Why brands need to be woke by design

Feb 22, 2023 9:30 PM7 Min(s) Read

Advertising expenditure in India likely to grow 16% in 2023, says report

Feb 18, 2023 6:32 PM2 Min(s) Read

From Oscars to Emily in Paris: Vahdam’s global CMO Sneha Beriwal on why the brand is brewing collaborative strategies

Feb 17, 2023 5:20 PM7 Min(s) Read