homeindia NewsCOVID 19: 85% consumers now prefer online shopping over brick and mortar stores, says survey

COVID-19: 85% consumers now prefer online shopping over brick-and-mortar stores, says survey

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In view of the coronavirus pandemic and persistent concerns, 85 percent of Indian consumers prefer online shopping over physical shops, says PIPLSAY. Consumer Confidence Tracker.

india | Jul 14, 2020 5:01 PM IST
In view of the COVID-19 pandemic and persistent concerns, 85 percent of Indian consumers prefer online shopping over physical shops, says PIPLSAY. Consumer Confidence Tracker.

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Work From Home
A whopping 81 percent of respondents believe that they would be working remotely for another 1-2 months at least, with 22 percent among them hoping to work from home this entire year. Only 9 percent of the respondents, mostly men, said that they have started traveling for work. Among the age groups, 32 percent of 31 to 40-year-olds are looking forward to remote working for the next one-four months as compared to 14 percent of 45+ respondents. Working professionals from south India (40 percent ) are also most convinced about working from home this entire year, followed by 26 percent of professionals in the north and 22 percent in the west.
With so many respondents seeing themselves work from home for some more time, it is not surprising that a good 78 percent of them are investing in making their experience better and more comfortable. Another 14 percent say that their company has been investing in their well-being, be it by enrolling them in online classes of their choice or even by sending over work-related stationery and furniture right to their doorstep.
Trust Factor
Regarding the trust factor, a good 46 percent of respondents seem to trust the travel and hospitality industry in general to follow all safety protocols amid the pandemic. Another 28 percent, however, seem a bit skeptical, trusting only the big brands to commit themselves seriously to customer safety. Youngsters in the age group of 18-35 years (68 percent ) seem to be more trusting of brands as compared to those above 35 years. In terms of regions, about 30 percent of people in the north and west and 34 percent in the south are unwilling to trust travel and hospitality brands with their safety.
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