Coca Cola investing in key passion points for their sparkling brands

Roy talked about the new avatar for Coke Studio, Coke Studio Bharat and their plans to extend it to different languages and regions. Roy also shared his thoughts on the revival of Campa Cola.

“Coke Studio had to come back to India, I think it is one of the most powerful assets that we own worldwide. Music is one of the most important passion points in our core target segment. India has got so much music diversity across every state that you can have a Coke Studio actually in every state. So for me, it had to come back, it was a no brainer, I think we needed to identify the right way, the right model to come back,” he elaborated.